CORPORATE PROFILE

ABOUT CHEDRAUI

This material references Disclosures 102-1, 102-2, 102-3, 102-5, 102-6 and 102-16 of GRI 102: General Disclosures 2016

Grupo Comercial Chedraui, S.A.B. de C.V., commercially known as Chedraui, is a leading company in the Food Retail sector, in which it participates, through multiple formats, with its divisions in Mexico and the United States. In addition to its retail operation, the Company has a Real Estate division to operate shopping centers.

In Mexico, Chedraui's presence spans 25 states through four store formats: Tienda Chedraui, Super Chedraui, Super Che, and Supercito, as well as the “Selecto” concept, which offers products aimed at a public with greater purchasing power. In this way, the Company serves segments of the population through multiple formats ranging from hypermarkets to proximity stores.

In the United States, through its El Super and Fiesta Mart stores, the Company serves the needs of the Hispanic market and Mexican-American communities in the states of California, Nevada, Arizona, New Mexico, and Texas. Here it is important to note that, thanks to the efforts made since its acquisition in 2018, the Company has been able to successfully integrate Fiesta Mart (one of the leading niche food retail chains in this country, with a strong presence in Texas) into the "Chedraui Culture".

Finally, the Real Estate division is responsible for the management of the Company's owned and leased properties and the gross leasable area, the planning of new stores as well as of the building and remodeling of stores in Mexico.

CHEDRAUI VALUES

We drive ourselves with a truthful and upright behavior whether inside or outside the Company’s facilities, in order to preserve the trust and credibility of customers, suppliers, shareholders and co-workers.

With loyalty and responsibility, we assume the Company’s mission of “provide our customers with outstanding value by offering the products they desire at the lowest possible price”.

We treat all our employees, clients, and suppliers, with dignity and justice, avoiding taking advantage of our authority level.

All our actions are focused on working with effectiveness and efficiency to guarantee our permanence, by means of meeting the established objectives and making the most of the resources we have, without any waste.

HISTORY

CHEDRAUI EXPERIENCE

This material references Disclosures 102-2, 102-4, 102-6 and 102-7 of GRI 102: General Disclosures 2016

Chedraui’s strategy is grounded on 3 pillars that set it apart from other competitors and allow it to provide comprehensive and satisfying experience for all its customers:


Lowest Price:

Chedraui constantly monitors the market at its competitors’ stores, both centrally and locally, and adjusts its prices based on its findings, thereby ensuring that it is the best option for its customers.


The Best Store by Store Assortment:

A permanent analysis of the products available in each store is carried out in order to gradually adapt the offer of each branch to satisfy the preferences of the customers who visit them, according to the region and the socioeconomic segment to which they belong. As a result, the smallest formats offer an average of 2,000 stock-keeping units (SKUs); while the largest offers approximately 86,000 SKUs.


Optimal Shopping Experience:

Chedraui ensures that each and every one of its facilities comply with the strictest hygiene and sanitation standards, which were reinforced in the wake of the COVID-19 pandemic, while continuing to offer a pleasant and top-notch shopping experience through adequate lighting and signposting of its branches, along with ample parking areas.

Retail in Mexico


Hypermarkets

Tiendas Chedraui:

Around 86,000 SKUs

Located in cities of at least 100,000 inhabitants

Average sales floor 6,606 m2

Products: Edible and non-edible groceries, perishables, general merchandise, clothing, and electronics

Súper Chedraui:

Around 36,000 SKUs

Located in towns and cities of at least 25,000 inhabitants, as well as in a number of major cities as complementary retail offering

Average sales floor of 2,122 m2

Products: Edible and non-edible groceries, perishables, general merchandise, and electronics

Selecto:

Concept addressed to, and recognized by, the segment of the population with higher purchasing power, which, in addition to traditional products, offer organic, kosher, gourmet and in general, products of higher added value

Present in both hypermarket formats

# of Tiendas Chedraui Selecto: 20

# of Súper Chedraui Selecto: 5

Proximity

Súper Che:

Around 12,000 SKUs

Operates in large cities

Average sales floor of 1,142 m2

Products: Edible and non-edible groceries, perishables, and general merchandise

Supercito:

Around 2,000 SKUs

Operates in densely populated areas within large cities

Average sales floor of 237 m2

Products: Edible and non-edible groceries, perishables, and general merchandise

Distribution Centers

Location and Main Features of the Distribution Centers


ZUMPANGO, STATE OF MEXICO
  • Extension: 59,100 m2
  • Service capacity: 361 stores
  • Merchandise: Dry, refrigerated, and frozen
  • In 2020 it handled 66.6 million boxes of dry merchandise, 6.1 million boxes of fruit and vegetables, and 12.1 million boxes of perishables
  • Docks: 188
VILLAHERMOSA, TABASCO
  • Extension: 56,493 m2
  • Service capacity: 125 stores
  • Merchandise: Dry, refrigerated, and frozen
  • In 2020 it handled 33.0 million boxes of dry merchandise, 4.2 million boxes of fruit and vegetables, and 5.3 million boxes of perishables
  • Docks: 182
VERACRUZ, VERACRUZ
  • Extension: 11,087 m2
  • Service capacity: 45 stores
  • Merchandise: Dry
  • In 2020 it operated 16.9 million boxes of dry merchandise
  • Docks: 54
GUADALAJARA, JALISCO
  • Extension: 10,386 m2
  • Service capacity: 38 stores
  • Merchandise: Dry, frozen, and refrigerated
  • In 2020 it handled 8.8 million boxes of dry merchandise, 795 thousand boxes of fruit and vegetables, and 293 thousand boxes of perishables
  • Docks: 30
CANCUN, QUINTANA ROO
  • Extension: 6,201 m2
  • Service capacity: 37 stores
  • Merchandise: Dry
  • In 2020 it operated 7.2 million boxes of dry merchandise
  • Docks: 20
MONTERREY, NUEVO LEON
  • Extension: 883 m2
  • Service capacity: 18 stores
  • Merchandise: Dry, and fruit and vegetables
  • In 2020 it handled 1.3 million boxes of dry merchandise, and 1.1 million boxes of fruit and vegetables
  • Docks: 16
LA PAZ, BAJA CALIFORNIA SUR
  • Extension: 506 m2
  • Service capacity: 18 stores
  • Merchandise: Dry and frozen
  • In 2020 it managed 871 thousand boxes of dry merchandise, and 40 thousand boxes of perishables
  • Docks: 6

Retail in the United States

EL Super

Around 12,000 SKUs

Average sales floor of 2,519 m2

Products: Perishables, and high-quality edibles and non-edibles (which 55% are provided from the distribution center in Los Angeles, California)

Presence: California, Arizona, Nevada, New Mexico, and Texas

Customers: Mainly Mexican-American and Latino backgrounds



Fiesta


Approximately 55,000 SKUs

Average sales floor of 3,248 m2

Products: Perishables, and high-quality edibles and non-edibles, plus general merchandise, and apparel in some locations

Presence: Main cities in the state of Texas (Dallas, Austin, and Houston)

Customers: Latino and other ethnic backgrounds



Real Estate Division


Our Real Estate division operates and maintains shopping centers anchored by one of the Company stores. In addition, the division leases spaces to third parties, with which it seeks to complement the value offer that Chedraui provides to its customers through an optimal shopping experience.

The segment’s three most important activities are:

GEOGRAPHICAL FOOTPRINT

This material references Disclosure 102-4 of GRI 102: General Disclosures 2016